A/B Testing for Wix Landing Pages

Testing variations to improve signups and sales.

A/B testing compares two versions of a page element—headline, hero image, CTA text, or layout—to learn which drives more conversions. In Wix, you can run controlled tests via duplicate pages, traffic splits (tooling depends on your setup), and analytics tracking. Focus on one change at a time, run long enough for meaningful data, and document outcomes. Agencies often test pricing page messaging, booking CTA placement, and form length to maximize lead quality.