What are CMS Collections? (Wix)

Structured content powering dynamic pages.

Wix CMS collections store structured data—services, team members, testimonials, products, locations—and power dynamic pages and repeaters. A scalable setup starts with clean field naming, consistent types (text, rich text, reference, multi-reference), and strong permissions. Use reference fields to connect data (e.g., Service → Category → Location), enabling filtering and SEO-friendly dynamic templates. CMS is the foundation for directories, marketplaces, and multi-language content at scale.