Google Analytics (Wix)

Track Wix site performance with GA4.

Connecting GA4 to Wix enables deeper traffic analysis, conversion attribution, and campaign optimization. Use Wix’s marketing integrations to connect GA4, then define key events for leads, bookings, and purchases. If you rely on Ads, configure conversions and remarketing properly. For EU audiences, implement cookie consent and consent mode so tracking stays compliant. Pair GA4 insights with Wix Analytics to cross-check revenue and customer behavior.