Is Wix expensive compared to other platforms?

Not really. Wix bundles hosting, SSL, and updates in a single fee. Alternatives may look cheaper upfront but usually add extra costs over time.

What does Wix pricing include?

All plans include hosting, SSL, responsive templates, and automatic updates. Higher tiers unlock e-commerce, bookings, and multilingual functionality.

Is Wix worth it for small businesses?

Yes. Wix Studio is particularly cost-effective for SMEs looking for predictable costs, professional design, and minimal technical overhead.

Can Flor-IT optimize my Wix costs?

Absolutely. Flor-IT helps you select the right plan, avoid unnecessary extras, and implements SEO and performance improvements that deliver measurable ROI.

Wix Studio pricing for business websites – affordable or expensive?

Edwin Bleeker
Mar 13
2 min read

Updated: Sep 8

Introduction: Why Wix Studio pricing matters
How Wix Studio pricing works
Wix Studio pricing vs. WordPress and custom development
Flor-IT projects: real ROI from Wix Studio
Conclusion: Maximizing value with Wix Studio pricing

Introduction: Why Wix Studio pricing matters

Wix Studio pricing is a recurring question for businesses exploring new websites. Is it expensive compared to alternatives? The answer depends on how you calculate costs. Pricing is not only about subscriptions or hosting fees, but also about maintenance, integrations, and return on investment. According to McKinsey research on digital investments, companies that optimize digital platforms for efficiency see up to 20% higher profitability.

Business professional analyzing Wix Studio pricing options on a laptop

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How Wix Studio pricing works

Wix Studio offers flexible plans that include hosting, SSL certificates, and automatic updates. Unlike traditional CMS platforms, you don’t pay extra for separate hosting or frequent plugin renewals. Key cost factors include:

Subscription fees – predictable monthly or yearly costs.
Domain and email packages – easily bundled into your plan.
Third-party apps – some premium features add extra cost, but often replace expensive external tools.
Maintenance savings – security and updates are built in, reducing IT overhead.

This predictable pricing model appeals to SMEs that want clarity and reliability in their budgets.

Wix Studio pricing vs. WordPress and custom development

Cost comparisons are only fair when you include the total cost of ownership. For example:

WordPress may look cheaper at first, but add hosting, premium plugins, and security audits, and costs rise quickly (WordPress.org pricing).
Custom development often requires ongoing developer support, driving up costs long-term.
Wix Studio includes design flexibility, security, and integrations in one package, lowering both startup and maintenance costs.

When Flor-IT advises clients, we compare these models transparently, ensuring they see where value and savings emerge.

Flor-IT projects: real ROI from Wix Studio

Flor-IT delivers 8–10 new websites per month, each with unique goals and budgets.

Here are two examples that illustrate ROI from Wix Studio pricing:

Grands Rêves Catering → By using a Wix Studio template and customizing it, we reduced development hours by 35%, cutting costs while improving SEO visibility.
Pip Co. Premium Dog Products → Integrated payments and reviews in Wix Studio replaced three external tools, saving €120/month in software costs.

These cases show that Wix Studio pricing is not about being cheap—it’s about creating measurable value.

Flor-IT consultant presenting ROI metrics from Wix Studio projects in a business meeting

Conclusion: Maximizing value with Wix Studio pricing

Wix Studio pricing provides transparency, built-in features, and long-term savings compared to WordPress or custom development. When combined with Flor-IT’s expertise, businesses get not just a website, but a platform that delivers ROI.