What is Wix?
- 22 hours ago
- 4 min read
What is Wix? The ultimate guide to building a website in 2026
Are you looking for a way to create a professional website yourself, without any technical knowledge ? Then you've probably already come across Wix.
But what exactly is Wix , how does it work, and is it really suitable for SEO and growth in 2026?
This comprehensive guide covers everything from the basics to advanced tools like Wix Studio and Wix Harmony . Ideal for entrepreneurs, marketers, and businesses looking to grow online.
What is Wix and what do you use it for?
Wix is a cloud-based website builder platform that allows you to create a complete website without any programming knowledge.
What is Wix?
Company websites
Webshops (e-commerce)
Blogs and content platforms
Portfolios
Booking and reservation portals
With over 250 million users worldwide, Wix is one of the world's largest website builders.
Wix's strength lies in this:
Drag-and-drop creation
Complete solution (hosting, security, updates)
Faster go-live without developers
How does Wix work? (simply explained)
Wix works via a visual editor where you can place elements such as text, images, and buttons directly on your page .
Important: What you see is what you get (WYSIWYG)
There are 3 ways to create a website with Wix:
The Wix Editor (classic builder)
The Wix Editor offers you absolute creative freedom.
✔ Over 2000 templates
✔ Pixel-perfect design
✔ No technical knowledge required
Perfect for entrepreneurs who want to build it themselves.
Wix Harmony (the new AI website builder)
Wix Harmony is the successor to Wix ADI and is based entirely on AI.
Here's how it works:
They are having a conversation (like ChatGPT).
Wix understands your business
The AI automatically generates a complete website.
Ideal for:
beginner
Rapid time to market
MVP websites
SEO advantage: Harmony immediately creates a structured, SEO-friendly foundation including content and structure.
Wix Studio (for professionals and agencies)
Wix Studio is the enterprise version of Wix .
✔ Advanced responsive design
✔ User-defined breakpoints
✔ CMS & dynamic content
✔ Teamwork
✔ Animations and interactions
At FLOR-IT, we develop 100% of our projects in Wix Studio to ensure maximum performance and scalability.
What will make Wix unique in 2026?
Wix is no longer "just a website builder".
It is a completely digital platform .
Design & UX
More than 2000 templates
Fully customizable
Mobile-first design
AI design proposals
Business & Growth
CRM system
Email marketing
Bookings & Reservations
Automations
E-commerce
Fully functional online shop
Worldwide payments
Inventory management
Multi-currency
AI tools
AI Website Builder (Harmony)
AI text generator (SEO content)
AI image generator
AI agents (automation)
AI chatbots
This is what makes Wix unique: You no longer need separate tools. Everything is in a single ecosystem.
Will Wix still be good for search engine optimization in 2026?
Yes – and this is precisely where the misunderstanding still lies for many people.
Wix will be completely SEO-resistant by 2026.
Wix SEO features:
Meta titles and descriptions
Structured data (schema markup)
Automatic sitemap
Custom URL structures
Detour management
Core Web Vitals optimization
Integration with Google Search Console
Particularly important in 2026:
Wix now also supports:
GEO (Generative Engine Optimization)
Optimization for AI search engines
Content structure for LLMs (like ChatGPT)
At FLOR-IT we combine:
Technical SEO
Content SEO
AI SEO (GEO)
How much will Wix cost in 2026?
Wix offers a flexible pricing model:
Free: Basic version + Wix branding
Light: from approx. €17/month
Core: from approx. €29/month (e-commerce)
For business use: from approx. €36/month
Business Elite: from approx. €159/month
✔ Hosting included
✔ SSL certificate included
✔ No additional technical costs
Wix vs. WordPress, Shopify and other website builder providers
Wix vs. WordPress
Wix = Simplicity + All-in-one
WordPress = Flexibility + technical know-how
90% of companies choose Wix.
Wix vs. Shopify
Shopify = pure webshop
Wix = All-in-one (Website + Shop + Marketing)
Wix vs Squarespace
Wix = more freedom + more features
Squarespace = design-oriented, but more limited
Why hire a Wix Studio Partner?
You can build it yourself – but here's the difference
With a partner (such as FLOR-IT):
Strategic Design
SEO from day one
Faster websites
Conversion optimization
AI + GEO Implementation
Result: Not just a website, but a lead generation machine
Frequently Asked Questions about Wix
Is Wix free? Yes, but for professional use you need a paid plan.
Is Wix good for SEO? Yes, Wix offers everything needed for a good ranking on Google and AI search engines.
Can I create a webshop? Yes, Wix offers full e-commerce functionality.
What is Wix Harmony? The AI-powered website builder that automatically generates websites through a conversation.
What is Wix Studio? The professional environment for agencies and scalable websites.
Conclusion: Is Wix the best choice in 2026?
Yes – Wix will be one of the most comprehensive platforms on the market in 2026.
You receive:
✔ Creative freedom
✔ AI tools
✔ SEO opportunities
✔ Complete ecosystem
Whether you're a startup or a scale-up: Wix offers a solution that grows with you.
Ready to get started with Wix?
Do you want a website that not only looks beautiful, but also ranks well in search results and generates leads ?
Schedule an appointment directly: https://calendly.com/flor-it/meet-online
FLOR-IT can help you with:
AI integrations
Conversion optimization
