Wix Pricing (2026): Subscriptions, Costs and Hidden Costs Explained
- 5 hours ago
- 5 min read
Wix pricing refers to the subscription costs you pay for creating and hosting a website on the Wix platform. A Wix subscription gives you access to hosting, a visual website builder, a content management system (CMS), marketing tools, and – depending on the chosen plan – e-commerce features.
In 2026, Wix subscription prices will typically start at around €12 per month and can rise to €149 per month or more for large websites or business projects.
Many entrepreneurs use Wix because the platform combines design, hosting, security, and website management in one system. This allows you to create and manage a professional website without any programming knowledge.
Many people use Wix because of its ease of use, the speed with which websites can be created, and the ability to go online without technical infrastructure.
This guide will teach you:
How much will Wix cost per month in 2026?
Which Wix subscriptions are available?
What are the differences between the plans?
what hidden costs are there?
What a Wix website really costs per year
Which Wix plan best suits your website?
Wix Price Overview (2026)
Most Wix websites can be divided into four main packages. Each package includes different features such as storage space, CMS capacity, marketing tools, and e-commerce functionalities.
Wix plan | guide price | Suitable for |
basic | ± €12 / month | Portfolios and small websites |
standard | ± €20 / month | Websites for small businesses |
Plus | ± €32 / month | growing companies |
elite | ± €149 / month | large websites |
Pursue | Adjustment | large organizations |
Many websites start with a cheaper plan and upgrade later as their website grows or more features are needed.
Is Wix free?
Yes, Wix offers a free plan that allows you to create a website without subscription fees.
However, the free version has some limitations:
Wix ads on your website
a Wix subdomain (e.g. sitename.wixsite.com )
limited storage space
limited functionality
This may be sufficient for private projects. Businesses typically opt for a Wix premium subscription to use their own domain and avoid displaying ads.
How much does Wix cost per month?
The price for Wix depends on the type of website and the required features. Wix operates with premium subscriptions that are paid monthly or annually.
Average Wix costs per website type:
Website type | Average Wix price |
Personal website | €12 - €20 per month |
Company website | €20 – €34 per month |
Larger websites | €34 – €159 per month |
Company websites | Adjustment |
With annual payments, the effective monthly price is often lower, as Wix offers a discount on annual subscriptions.
Therefore, Wix remains a comparatively inexpensive all-in-one solution for websites for small businesses.
What is included in every Wix subscription?
Wix's range of functions expands with the chosen subscription.
Basic package
This plan is intended for simple websites.
Features:
Web hosting
±10 GB storage space
basic CMS
Free domain for the first year
This plan is often used for portfolios and small websites.
Standard plan
Suitable for small businesses.
Features:
more storage space
Online payments
multiple website administrators
Marketing tools
Many service companies use this plan for their corporate website.
Plus Plan
Designed for growing websites.
Features:
extensive CMS functions
Marketing integrations
Lead generation tools
Priority support
Elite plan
Designed for larger websites with many visitors.
Features:
very large CMS limits
scalable infrastructure
advanced development skills
Which Wix plan should you choose?
Which Wix plan is best depends on the type of website you want to create.
General guideline:
Website type | Best plan |
Portfolio or blog | basic |
Website for small businesses | standard |
Marketing website | Plus |
Large website or platform | elite |
Many companies start with a cheaper plan and upgrade as their website grows.
What hidden costs does Wix entail?
Although Wix has a relatively transparent pricing structure, additional costs may arise that users do not immediately consider.
Domain name after the first year
Many Wix packages include a free domain for the first year. After that, it usually costs between 10 and 20 euros per year.
Apps from the Wix App Market
Many websites use additional applications such as:
Booking systems
Marketing tools
CRM integrations
Automations
Many apps cost between 3 and 20 euros per month.
Email hosting
Professional email communication via Google Workspace typically costs between 5 and 7 euros per user per month.
Marketing tools
Advanced marketing and automation tools can incur additional costs.
Payment provider fees
If you accept online payments, you pay transaction fees to payment providers such as Stripe or PayPal.
What does a Wix website actually cost per year?
When you add up all the costs, the actual price is often higher than the subscription alone.
Average costs:
Cost | Average price |
Wix subscription | €20 / month |
Domain name | €15 per year |
Apps | €5 – €20 / month |
€6 per month |
Average total costs:
€25 - €50 per month
For many small businesses, Wix is therefore still cheaper than individually designed websites or tailor-made CMS solutions.
Example: Actual Wix costs in practice
Portfolio website
Wix Basic plan: €12
Domain name: €1.25
Total costs: approx. €13–15 per month
Company website
Wix Standard Plan: €20
Domain name: €1.25
Apps: €10
Total costs: approx. €30–35 per month
Webshop
Wix Plus subscription: €32
Domain name: €1.25
Apps: €15
Total costs: approx. €45 – €60 per month
Wix vs. WordPress: Price comparison
Many entrepreneurs compare Wix to WordPress before creating a website.
platform | Starting price | maintenance |
Wix | €12 per month | low maintenance requirements |
WordPress | €5 – €25 / month | technical management required |
Wix is simpler because hosting, security, and updates are automatic.
WordPress offers more flexibility, but requires more technical knowledge.
When is Wix more expensive than other website builders?
Although Wix is often inexpensive, it can become more expensive if you need many additional features.
Situations in which Wix may become more expensive:
if you use many premium apps
if you run a large online shop
if you need comprehensive marketing tools
For simple websites, Wix is generally still affordable.
Why do companies choose Wix?
Wix is used by millions of companies and organizations worldwide.
Many companies choose Wix because it:
It is easy to manage
Hosting and security include
It features a powerful visual editor
It is scalable for growing websites
This website builder has been used by marketing teams and companies for years due to its flexibility and ease of use.
Flor-IT: Wix Studio Specialists
Flor-IT is one of the largest Wix partners worldwide and works exclusively with Wix Studio as a platform for modern websites.
The Flor IT team focuses 100% on Wix Studio and specializes in:
advanced web development
custom coding solutions
scalable website architectures
AI-driven functionalities
Search engine visibility and SEO
By focusing on Wix Studio, complex websites, platforms and marketing environments can be created without the limitations of traditional website builders.
Flor-IT works with companies, scale-ups and organizations that want to build their digital infrastructure on a modern platform with high performance and flexibility.
The combination of Wix Studio, web development, AI and visibility enables the development of websites that are not only visually appealing, but also technically scalable and optimized for growth.
Frequently asked questions about Wix pricing:
Is Wix free to use?
Wix offers a free plan with advertising and a Wix subdomain. For a professional website, most businesses opt for a premium plan.
How much does Wix cost per month?
Most Wix subscriptions cost between 12 and 34 euros per month, depending on the desired features such as storage space and marketing tools.
How much does Wix cost per year?
A Wix website costs on average between €150 and €600 per year, depending on the subscription and additional apps.
Are there any hidden fees at Wix?
Additional costs may arise for apps, domain name renewal, email hosting, and fees from payment providers.
How much does a Wix webshop cost?
A Wix webshop typically costs between 30 and 60 euros per month, depending on the chosen plan and the apps used.
Can you pay for Wix monthly?
Yes, Wix offers monthly and annual subscriptions. Annual subscriptions are usually cheaper.
Is Wix cheaper than WordPress?
For beginners, Wix can be cheaper because hosting, security and maintenance are included.
Is it possible to upgrade to a more expensive Wix plan later?
Yes, Wix subscriptions can be upgraded at any time if you need more features.
