Optimizing Content for ChatGPT and Perplexity

GEO goes beyond Google — how to get cited in ChatGPT, Perplexity and other AI platforms.

ChatGPT handles over 100 million active users who increasingly use it as a search substitute. Perplexity is the AI-native search engine of choice for users who prefer synthesized, cited answers. Optimizing for these platforms is a distinct but complementary discipline to Google-focused GEO.

How ChatGPT Uses Your Website

ChatGPT's base knowledge comes from training data — brands well-represented in high-quality web sources during the training window have stronger parametric representation. With browsing enabled, ChatGPT retrieves current web content using criteria similar to other AI systems: relevance, structure, clarity, authority. Ensure your site doesn't block OpenAI's GPTBot crawler in your robots.txt.

How Perplexity Works

Perplexity is a real-time RAG search engine that searches the web, retrieves relevant sources, and synthesizes cited answers for every query. It explicitly references sources, providing direct traffic to cited websites. Perplexity favors high domain authority, clear direct content, strong topical relevance, and fresh information. FLOR-IT helps Wix businesses build multi-platform AI search presence.